In his new position, Burchard initially will be responsible for reinvigorating the company’s sales and marketing, and increasing asset value.
“Shaun Burchard is an accomplished executive with a proven track record of delivering superior returns—in revenues, profits and guest satisfaction scores,” said Mike Marshall, (top left photo) president and CEO.
“There have been significant changes in marketing the past few years, and we want to regain our historically substantial competitive edge with new strategies, techniques and tools.
"Shaun adds significant bench strength to our management team with his broad range of experience, from full-service luxury hotels to midscale select-service brands and boutique hotels.
"We expect to draw upon his 24 plus years of experience in the hospitality industry through all phases of the economic cycle to help us craft compelling strategies that will give our properties a competitive edge as we begin to emerge from the economic downturn.”
Burchard joined Marshall from Sun Development & Management, Inc. a hotel development and management company based in Indianapolis, where he served as president.
Contact:
Patrick Daly, (703) 435-6293 (office), (703) 300-8289 (cell), patrick@dalygray.com
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