ATLANTA, GA (Nov. 8, 2010) – The Marketing Directors announced a sellout of all 130 condominiums at The Reynolds (top left photo) located at 565 Peachtree Street in Atlanta.
After an innovative marketing campaign, The Marketing Directors closed out the remaining 59 homes that were for sale. The Marketing Directors created the successful “Pick Your Price” marketing campaign allowing buyers to make the developer an offer on their terms.
“After the real estate market suffered such a setback in 2008, we employed a new way of marketing at The Reynolds,” says David Tufts (middle right photo), president of The Marketing Directors.
“This was a sort of auction without an actual auction. Buyers were able to secure great pricing and we were able to make sales without the developer going through the huge expense of an auction.”
“This is an up and coming neighborhood and we were able to pinpoint the right buyers for this property,” according to The Marketing Directors Executive Vice President, Betty Harbourt.
The Reynolds is located in the heart of Midtown Atlanta and is just steps away from Emory Crawford Long Hospital and walking distance from the theatre, shopping and restaurants.
The residence appeals to professionals who want to live in the middle of this vibrant Midtown district.
The residence appeals to professionals who want to live in the middle of this vibrant Midtown district. The boutique condominiums, completed in 2006, have become the anchor of the neighborhood and feature premium views, a resort-style pool deck and outdoor fireplace and 24-hour concierge. Urban Realty Partners of Atlanta is the developer.
For More Information, contact:
Liz Lapidus/Traci Buch , Liz Lapidus PR, 404.688.1466
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