Arbor Promotes Bonnie Habyan to Executive Vice President, Marketing

Uniondale, NY (Dec. 2, 2010) - Arbor Commercial Mortgage, LLC (“Arbor”) announces the promotion of Bonnie Habyan top right photo) to Executive Vice President, Marketing. Ms. Habyan previously held the title of Senior Vice President, Marketing.

 Ms. Habyan oversees all marketing initiatives for Arbor and its entire family of companies, which also includes Arbor Realty Trust, Inc., Arbor Residential Mortgage, LLC and AMS Servicing, LLC.

She is specifically responsible for all aspects of branding, advertising, customer relationship management, lead generation, employee communication, direct mailings, trade shows and media relations for the Arbor family of companies.

 She also coordinates and directs the marketing initiatives of Arbor’s national sales staff with a strong focus on new business development. In addition, Ms. Habyan oversees the operational compliance of Arbor’s loan process.

 “During her nearly seven years of tenure here, Bonnie has successfully created a strong marketing platform to best position the growing Arbor family of companies, distinguishing us from our peers and helping us increase market share with a strong emphasis on new business strategies,” said Ivan Kaufman (middle left photo), Chairman and CEO of Arbor.

 “Bonnie’s hard work, dedication and perseverance over the years has helped support Arbor’s success and I look forward to our continued growth and work together.”

Ms. Habyan joined Arbor in 2004. Prior to her tenure at Arbor, she was a spokesperson for KeySpan Corporation, where she handled proactive, reactive and crisis media relations issues within the company’s corporate communications department.

At KeySpan, she also specialized in financial media relations and worked closely with the company’s investor relations group and the national financial press.  

Ms. Habyan received a Master’s degree in Business Administration from Dowling College and a Master’s degree in Communications from the New York Institute of Technology. She also received a Bachelor of Arts degree in Mass Communications from Bethany College.

 In 2008, she was named one of the 50 Most Influential Women in Business by Long Island Business News. She resides in Nesconset, NY.

Contact: Christopher Ostrowski, costrowski@arbor.com