The Dow Hotel Company Adds Eighth Basil’s Kitchen Branded Restaurant at Embassy Suites Seattle-Tacoma International Airport

 SEATTLE, WA, Feb. 14, 2011—Officials of The Dow Hotel Company, LLC (DHC), a hotel ownership investment and management company with in-depth restaurant expertise, today announced that it has acquired the lease on Basil’s Kitchen restaurant (top left photo) located in the Embassy Suites Seattle-Tacoma International Airport (SeaTac) (middle right photo), in Seattle. 

DHC said it will invest nearly a half-million dollars to upgrade the 158-seat facility.

The facility is the eighth Basil’s Restaurant and its first free standing restaurant in a hotel.  Concurrently, the company said that it is exploring the possibility of growing the Basil’s Kitchen restaurant concept nationwide and doubling in size by 2012.

  

 “This is the next logical step in the evolution of the highly successful Basil’s Kitchen concept,” said Murray Dow (middle left photo), CEO, DHC.

 “We created the concept in 1999 and now have eight restaurants opened under the brand.  We have reached the size and have the systems and standards in place to begin operating the brand outside of our hotels, and believe that the growth of the concept offers some attractive opportunities.”

DHC took over management of the restaurant, converting it to the Basil’s Kitchen concept in mid-January 2010, while working out a long-term lease agreement at the start of 2011.  During its first year under the Basil’s Kitchen concept and DHC’s management, the restaurant’s covers increased 38 percent, revenues rose 26 percent and profits improved 74 percent.

Basil’s Kitchen, named for Dow’s mentor in the hotel industry, Basil Miaullis, features Mediterranean-style cuisine with fresh, local ingredients.  The concept can be configured as Basil’s Kitchen, which features a more traditional restaurant menu, or Basil’s Bistro, which features small plate offerings, geared to a younger traveler.  Signature items include Scallops Mornay, Steak Vesuvio and Capellini Bianchini, as well as fresh local ingredients.

 Additional information about The Dow Hotel Company may be found at http://www.dowhotelco.com/

Contact:  Jerry Daly, Chris DalyGray. Phone: (703) 435-6293

jerry@dalygray.com