Hersha Hospitality Management Establishes Partnership with Clean the World to Help Fight Hygiene-Related Deaths

PHILADELPHIA, PA,  Feb. 28, 2011 – Hersha Hospitality Management, operator of upper-upscale, upscale, and mid-scale branded and independent hotels in major metropolitan markets, today announced that the company will partner with Clean the World, an Orlando, Fla.-based non-profit organization, to help fight the spread of preventable diseases around the world.

 Hersha’s partnership with Clean the World plans to annually provide more than 1,000,000 bars of recycled soap and 500,000 bottles of recycled shampoo, gels and lotions for distribution to children and families worldwide.  Hersha will be the largest hospitality management company to partner with Clean the World since its founding.

Through this partnership, Hersha plans to annually provide approximately 9,000 children with soap for an entire year and 4,500 children with bottled amenities for an entire year.  In addition to preventing countless deaths due to poor hygiene, Hersha’s partnership with Clean the World plans to divert approximately 90 tons of waste from landfills annually.

The program will be implemented by Hersha Hospitality Management, and plans to include a portfolio encompassing more than 10,000 rooms.  Rollout of the program began in the fall of 2010, and full adoption by the remaining properties is expected over the coming year.

“Hersha developed EarthView, our sustainable hospitality program, because stewardship of our local and global communities is one of the guiding values we embrace as a company,” says Naveen P. Kakarla (top right photo), President and CEO of Hersha Hospitality Management.

 “Our new partnership with Clean the World complements the mission and goals of EarthView.  We understand the global demand for soap and other hotel hygiene products, and we want to leverage our resources to help save the lives of people who are suffering from poor hygiene and improper sanitation.”

“Hersha Hospitality Management understands the value of the Clean the World program and its essential role in our goal to advance a global hygiene revolution,” said Shawn Seipler (middle left photo), Executive Director at Clean the World.

 “By expanding this program throughout their entire portfolio, Hersha and EarthView will solidify their reputations as industry leaders for environmental sustainability, and serve as an inspiration for other hotel partners to follow with their own green initiatives.”

 Additional information about HHM may be found at http://www.hershahotels.com/

.For more information on Clean the World,  visit: http://www.cleantheworld.org/

 Contact: 

Bennett Thomas, Vice President of Finance and Sustainability, Hersha Group, (215) 238-1046

Jerry Daly, Chris Daly, Media, (703) 435-6293, chris@dalygray.com