Saturday, September 25, 2010
ATLANTA, GA – ST Residential has named The Marketing Directors as the exclusive sales and marketing firm for five condominium projects in Atlanta and one in Houston.
Comprising the industry’s most seasoned real estate professionals, The Marketing Directors provides creative solutions including market analysis, research, onsite sales and marketing, training, leasing and sales programs.
In Houston, The Marketing Directors oversees sales and marketing at Mosaic on Hermann Park.
In Atlanta, The Marketing Directors handles The Atlantic, the finest homes in Atlantic Station; The Brookwood, high-end homes in Buckhead; Luxe, the boutique-style Midtown condominium tower; Serrano, the Sandy Springs community with Atlanta at its doorstep; and Horizon at Wildwood, high rise living in Wildwood.
“We had the luxury of choosing partners in each of the cities where we have assets who are the best of the best,” says Wade Hundley, ST CEO. “The Marketing Directors undoubtedly fit this bill. They are the sales and marketing leaders in the multi-family housing industry and ST is proud to partner with them.”
“After going through a grueling process in which ST interviewed all of the real estate companies in Atlanta, including some more recognized national firms, I believe they chose The Marketing Directors because we are a forward-thinking organization, as is ST,” says The Marketing Directors President, David Tufts (top right photo).
“Our years of local market knowledge paired with a global viewpoint really set us apart. Because we have a singular focus and are condominium experts, it’s a perfect fit.”
“Tenacity, deep market knowledge and expertise helped us to prevail in the selection process,” says Uri Vaknin, senior vice president of The Marketing Directors.
The Marketing Directors offers a strategic approach to sales and marketing with its unparalleled Market Insights, led by Ph.D., Dr. Aletta Barnard. It produces a quarterly report with sales statistics, trends and future indicators available exclusively to its clients.
“National breadth and local insight coupled with broad-based media and social media platforms were certainly a benefit that we brought to the table,” explains Betty Harbourt, executive vice president of The Marketing Directors.
Contact: Liz Lapidus /Traci Buch, Liz Lapidus PR, 404.688.1466, firstname.lastname@example.org