Wyndham Hotel Group to Franchise Planet Hollywood Hotels

PARSIPPANY, N.J. – Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN) and the world’s largest hotel company with nearly 7,200 hotels announced a license agreement with Planet Hollywood Resorts International, LLC to franchise the Planet Hollywood Hotels® brand and provide management services globally.

The Planet Hollywood brand was founded in 1989 by Robert Earl (top right  photo) , founder and chief executive officer of Planet Hollywood International, Inc., Planet Hollywood Resorts International, LLC and chairman of the Planet Hollywood Resort & Casino in Las Vegas.

Planet Hollywood capitalizes on the global appeal of movies, sports, celebrity and entertainment-based themes. Planet Hollywood International, Inc. will continue to own Planet Hollywood brand trademarks and intellectual property.

“The addition of an entertainment-based hotel offering will complement Wyndham Hotel Group’s strong global portfolio by expanding its appeal to a much wider audience,” said Eric Danziger (lower right photo), Wyndham Hotel Group president and chief executive officer.

 “Planet Hollywood is a world-renowned brand favored by travelers and developers who crave unique experiences, distinctive dining and outstanding service. We are especially proud to work with Robert Earl, a dynamic entrepreneur, as we look to expand the brand in key tourist hotspots around the world.”

Wyndham Hotel Group will offer developers the choice of various levels of entertainment-based concepts for hotel development opportunities based on hotel or resort size and geographic location.

Commenting on the new relationship, Earl said, “We elected to work with Wyndham Hotel Group because of the company’s scale and reputation as a global brand-builder, which will benefit the future of the Planet Hollywood Hotels brand.

"This strategy will create long-term synergies between our companies and take Planet Hollywood development opportunities to a whole new level. Most importantly, I know that our brand is in the best hands with Eric Danziger and Wyndham Hotel Group.”

CONTACT:

Evy Apostolatos

Director, Public Relations

Wyndham Hotel Group

22 Sylvan Way

Parsippany, NJ 07054

+1 (973) 753-6590

evy.apostolatos@wyn.com

Amy Sadowsky

Vice President, Public Relations

Planet Hollywood International, Inc.

+1 (702) 785-9155

asadowsky@planethollywoodintl.com