Sunday, October 31, 2010

Stirling Sotheby’s International Realty Forms Marketing Alliances with Major Builders at Bella Collina, FL


ORLANDO - Stirling Sotheby's International Realty has formed marketing alliances with Continental Homes & Interiors and R. L. Vogel Homes, two of the top luxury home builders at Bella Collina (top left photo), the luxury community located in Lake County north of S.R. 50 near Monteverde.

Roger Soderstrom, founder and owner of Stirling Sotheby's International Realty, said Stirling Sotheby's will market the builders’ new home design concepts that feature new leading-edge designs focused on energy conservation, lifestyle and today's consumer-centric home buyer. 

“New product designs will be priced in the $500,000 to $800,000 range, with luxury estate homes priced at $1-2 million or more,” Soderstrom said.

Stirling Sotheby's recently opened a Welcome and Marketing Center at Bella Collina to represent the builders. Six luxury home specialists are staffing the Welcome and Marketing Center seven days a week, Soderstrom said.

Stirling Sotheby's recently launched an outreach marketing program that targets buyers from the UK, Europe, Canada and South America, as well as domestic buyers throughout the United States.   Soderstrom said Stirling Sotheby’s will also focus on luxury home buyers in the Orlando area.

There will also be a major marketing campaign targeting Orlando home buyers. More than half of the Bella Collina sales inquiries Stirling Sotheby’s has fielded come from Central Florida buyers.


“Downtown Orlando (bottom right photo) is only 25 minutes from Bella Collina and the view of the downtown Orlando skyline from the Bella Collina Country Club is spectacular,” Soderstrom said.
 
For more information, contact:  
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890;  
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142;  

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