Tuesday, November 16, 2010

Northbridge Centre Draws Fifth Third Bank and Paul James Salon


WEST PALM BEACH, FL. – Building on the prestige of its asset's location, Gaedeke Group LLC has signed Fifth Third Bank and Paul James Salon to 10-year leases in the class A Northbridge Centre (bottom  left photo) in downtown West Palm Beach.

Fifth Third Bank's South Florida affiliate will open its third branch in the city in mid- to late December in the 288,233-sf office building, backfilling 4,139 sf previously occupied by Colonial Bank.

The tony Paul James Salon is planning to open a six-chair shop in 925 sf in late January or early February, relocating after 16 years from 501 Village Blvd.

"We are excited about future plans to deepen Fifth Third’s presence in this region," said David Call (middle right photo), president and CEO of Fifth Third Bank (South Florida).

"At Fifth Third Bank, our local leadership plays a key role in identifying growth opportunities in our market so we can better serve our communities with convenient branch locations and additional resources closer to home."

 Fifth Third currently operates 62 full-service banking centers throughout Broward, Collier, Charlotte, Lee, Manatee, Palm Beach and Sarasota counties.

"These are services that our tenants need and want," says Kirk Fetter (middle left photo), vice president of Dallas-based Gaedeke Group. "And, we also wanted these amenities in the building – for the convenience of our tenants and West Palm Beach's Central Business District."

Fetter's focus to rebuild the retail base at 515 N. Flagler Dr. has been rewarded with two high-profile signings. He is now working to fill the last retail spot – 2,012 sf adjacent to the entrance of Northbridge Centre's four-level parking garage.

Fifth Third Bank was vying against three competitors for rights to the retail banking space and drive-through lanes for teller and ATM services. "It's a pretty popular spot. We had banks wanting it before Colonial Bank was gone," Fetter says.

Fifth Third Bank's logo will be prominently displayed at the top of the 21-story building, which boasts unobstructed ocean views and overlooks a vibrant business and judiciary core.

Sean McConnell, first vice president in the Orlando office of CB Richard Ellis, represented Fifth Third Bank in the negotiations.

Earlier this summer, Fifth Third also made the decision to expand its lobby and drive-through service in the majority of its South Florida banking centers as another means to bring convenience to its customers.

 In addition to traditional banking, Fifth Third offers online, ATM, telephone and mobile banking services. Fifth Third Bank customers can also take advantage of free ATM transactions at all 731 Publix supermarkets throughout Florida.

After 16 years in the same location, Paul Pontillo, owner of Paul James Salon, was focused on protecting his brand and his clients' needs.

 "I've always envisioned an intimate setting where my passion for style, beauty and superior service could be shared with each and every client," he says. "We wanted to be closer to West Palm Beach's downtown. We were able to achieve that with Northbridge Centre and its ample parking."

Pontillo will lead a team of six to 10 professionals for hair styling, color, correction coloring, Brazilian Keratin treatment and nails.

"My personal goal is to create a luxurious and lively salon where the top hair and beauty experts come together to create exquisite styles and pamper you with exceptional personal care," he says.

Contact:
GAEDEKE GROUP, LLC
CORPORATE:
3710 RAWLINS STREET
SUITE 1000, LB 24
DALLAS, TX 75219
TEL 214.528.8883
FAX 214.528.8058
GAEDEKE.COM

, DC

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