ATLANTA, GA (April 18, 2011) – More than 90 percent of companies will increase their social media marketing budgets in 2011, according to one social media guest expert on the “Commercial Real Estate Show.”
With an estimated 650 million users on Facebook and another 90 million on Twitter, companies are willing to spend more money than ever to reach key audiences through social media.
Shama Kabani, (top right photo) CEO of the Marketing Zen Group and author of “The Zen of Social Media,” said companies that are successful with social media are integrating it into their overall marketing strategies.“Social media is not a stand alone,” Kabani told radio show host Michael Bull (middle left photo).
“You don’t just have a Twitter account, you don’t just have a Facebook fan page, it has to be a part of a bigger structure.”
The show aired Saturday on Biz 1190 in Atlanta and is available for download here.
Other guests included well-known commercial real estate bloggers Coy Davidson, senior vice president at Colliers International, based in Houston, and Duke Long, an independent commercial real estate broker in Indianapolis.
The next “Commercial Real Estate Show” will air April 23 and include an update on the assisted living and senior housing market. The leading guest will be Mike Hargrave (lower right photo), vice president of National Investment Center MAP.
Contact: Midd Read
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