Jeffrey V. Farina Joins Prism Hotels & Resorts as Senior Vice President of Business Development

DALLAS, TX, Feb. 22, 2011—Officials at Prism Hotels and Resorts today announced that Jeffrey V. Farina (top right photo) has joined the company as senior vice president of business development.

 He will focus on seeking new third-party hotel management contracts, as well as joint-venture acquisitions.  He will be located in Prism’s New York office.

“While Prism is widely recognized as the expert in turning around distressed hotels, approximately 50 percent of our business is long-term hotel management contracts,” said Steve Van (lower left photo), Prism’s president and CEO.

  “We believe over the next three years, there will be great demand for our expertise from owners who want to benefit from our quick turn-around skill and our superior financial performance in all phases of the business cycle.  Jeff will be our primary point of contact for these groups. 

“Because we work so closely with special servicers and bankers with distressed assets, we have an acquisition pipeline that others don’t,” he noted.  “We have assembled a number of investment groups with different criteria who have the cash and flexibility to invest in individual assets and portfolios valued at up to $300 million.   Jeff will play a key role in putting those transactions together.”

Previously Farina was vice president of development for Windsor Capital Group, a privately held hotel management and development firm.

 Additional information about the company may be found at http://www.prismhotels.com/

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Contact: 

Kevin Gallagher,  Senior VP, Business Development, Prism Hotels & Resorts,

(219) 257-1039                                                                 

Jerry Daly or Chris Daly (Media), (703) 435-6293

jerry@dalygray.com or chris@dalygray.com