DENVER, CO, Mar. 21, 2011—Officials of Sceptre Hospitality Resources, a leading revenue generation and eCommerce firm specializing in the hospitality industry, today announced that Will Loughran (top right photo) has joined the company as vice president of revenue management. He is responsible for optimizing top line revenues for the more than 500 Sceptre client hotels through cutting-edge revenue management programs.
“Revenue management arguably is the most complex and fastest changing component of hotel operations,” said Bill Linehan, (middle left photo) Sceptre’s chief operating officer.
“With the industry recovering at a steady pace, top-line revenue gains are critical, especially an improving room rate.
“ Will is a key addition to our team, bringing more than 20 years marketing and revenue management experience at the property, regional and corporate levels.
“We will continue to add significantly to this department as we build on our competitive advantage of being the only ‘one-stop shop’ that provides a full range of sales and marketing services worldwide.”
Previously, Loughran was vice president of revenue for Sage Hospitality Resources, where he was responsible for the highest market share gains and performance in company history. Prior to Sage he spent 17 years with Marriott Corporation rising to market and area leadership roles in sales and revenue management.
Additional information about Sceptre and hospitality industry marketing trends and tools may be found at the company’s website: http://www.esceptre.com/
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Contact: Jerry Daly, Patrick Daly or Chris Daly, (703) 435-6293
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